Boost Your Web Design Practice with the Power of Storytelling

circle shape for animation
Path 5Created with Sketch.
paint splash shape for animation
Path 5Created with Sketch.
Path 5Created with Sketch.
An illustrated web designer with a storytelling book.

Take a seat and lend an ear, all fellow web designers as we delve into the bonanza of storytelling to boosted web designs. The artistic genius, Lynda Decker, hits the bull's-eye about how storytelling isn't just a whimsical tool for children's books but rather a strategic force that can showcase the ethos and driving principles behind your practice.

Firstly, Lynda brings to light that storytelling is everything in design. She calls this concept 'Narrative Design,' emphasising it as a core concept in establishing a brand strategy in designing. She suggests using this technique to boost your practice when designing for nonprofit organisations or SMEs. She asserts that one must start with a story to encapsulate the concept of the design. It aids in breathing life not only into the aesthetics but also into the intentions behind your practice.

Secondly, she maintains that storytelling isn't just another layer of icing on the cake of your design practice. Instead, it provides a backbone to the structure you are aiming to replicate through your web design. The story behind your brand helps in maintaining an air of transparency and fosters a genuine connection with the audience. To put it simply, you're not just selling a product or a service, but you are selling an experience, a story that resonates with your audience and adds value to their interactions with your brand.

Furthermore, Decker underlines 'Design Empathy' as the key to leveraging storytelling for your design practice. Showing empathy towards your client’s objectives is not limited to just surface-level understanding. It's about listening, absorbing, and then designing with the betterment of their brand in mind. When you understand your clients and their audience's story, you can create a design that's not just visually appealing, but one that also fits seamlessly with their narrative.

Emphasising on the importance of cohesion between your brand story and design, Decker makes a compelling case for documentation. She suggests capturing your design process from inception to completion, and then presenting it articulately alongside the final product, can offer you a unique edge. It invigorates the connection between the brand and the audience, as the viewers can now see a visual manifestation of the brand's journey.

Lastly, Decker discusses the significance of future-proofing your designs. She mentions how it's essential to keep in mind how your brand story is going to evolve. Ensuring your design is flexible for upcoming trends and alterations in the brand's story is necessary. So, when you create a design, mould it in a way that it's capable of responding to the progressive changes in your brand's narrative.

Now, sit back as we switch from our news-reporter hat to our web-designer cap for a few final thoughts. As a Liverpool-based web designer, let me put in my two-pence on this. I concur wholeheartedly with Lynda potent emphasis on storytelling.

It's not all roses, however; storytelling can be a challenging endeavour. It necessitates the artful balancing of creativity and strategy. Yet, what could be more, fulfilling than a well-designed website perfectly encapsulating the brand story, leading to not only conversions but also a satisfied client?

The underlining point is, as web designers, we must strive not just to make things look pretty but to give them character and purpose. And if Lynda words are anything to go by, we can construct this character and purpose into our designs through the power of storytelling.

In essence, utilising storytelling in our designs empowers us to move past the realm of surface-level aesthetics and delve into creating design experiences that offer genuine value. And that, dear digital compatriots, is a goal worth striving for in our world of web design.

Get our latest blog posts delivered to your inbox

Subscribe and get a weekly updates on our blog posts.

By clicking the "Signup" button you agree to Outible Privacy Policy