Navigating the Web Design Waters: How to Leverage Online Marketing in 2024
Web design and online marketing are now intrinsically linked, with the rise in online businesses and eCommerce platforms continuing to evolve.
User Experience (UX) enhancements are becoming increasingly substantial in web design and are being driven primarily by customer-focused strategy, intending to provide a seamless online experience.
Mobile-friendly designs are dominating the landscape as 70% of web traffic is generated through mobile devices - this includes platform-specific apps and responsive designs.
SEO continues to be a huge player in online strategies, it is no longer just a plus but a necessity. Web designers now need to account for SEO when developing their designs.
The rise of AI and chatbots can greatly impact the customer experience. This emergent technology can provide instant customer service and free up other resources.
Personalisation of user experience, through the use of user data and advanced algorithms, is expected to become the norm.
Web Designer's View
As an experienced web designer echoing out from the heart of Liverpool, I reckon that this is truly a fascinating period of crossroads and possibilities. It's evident that our jobs as ‘web designers' are constantly evolving, and we need to adapt with these rapid advances or risk becoming obsolete. Fully integrating customer-centric UX into our designs, optimising for mobile, incorporating SEO, and exploiting AI and personalisation strategies can be overwhelming, but therein lies the challenge and the excitement of being part of such a dynamic industry.
Remember, our ultimate goal is to serve the viewers - and if top-notch online marketing strategies are what it takes to leave them feeling noticed, heard, and valued, then it's worth every pint. Let's embrace the digital tide, and make the web a better place together, one design at a time.