Breathe Deep, Designers: Local On-Page SEO Can Boost Your Rankings - Here's How
Local SEO is a key tool for businesses looking to boost their online visibility
On-page SEO is an essential component of your SEO strategy
NAP information – Name, Address, Phone – should be correctly formatted and prominent
Keywords should be related to your local area
Content should be high-quality, relevant to local demographic, and regularly updated
Meta tags, URLs and alt tags on images should be optimised
Using schema markup can enhance visibility on search engine result pages (SERPs)
Google My Business profile is an under utilised tool for local SEO
Gathering high-quality customer reviews can boost your online reputation and search rankings
Emerging from the soup of technical jargon that surrounds the world of web design, local SEO comes as quite the breath of fresh air. Simpler than trying to overhaul global rankings but just as critical for smaller business owners, local SEO is your golden ticket to being more visible on the internet. When combined with on-page SEO - refining the components of your website that can be edited to improve visibility - the results can be truly knock-out.