Updated: 30 September, 2022
Many people like to focus on one certain aspect of a business offering digital marketing services, and that usually starts with the website design, however that is just the starting point really, and digital marketing agencies can offer a wealth of services to boost your business and your brand. All websites are themselves a form of digital marketing, as you want your website to market your business or organisation digitally, but the next step is positioning your website as an effective digital marketing tool. Here at Outible we’re not just about designing websites, although we do that excellently, but in addition we offer app development, social media ads, and SEO consultation – which are all forms of digital marketing. What else can you expect from a digital marketing agency? Let’s break it down and see how taking on the professional advice and guidance of a digital marketing agencies can help your online business move from strength to strength in a competitive online world.
As we’ve just touched upon, web design is a key component of digital marketing. It’s the cornerstone of your whole business in a digital capacity. Choosing a digital marketing agency with extensive experience in creating websites is your best bet, especially if you are looking to have something custom built to your own design specifications rather than a template. As web design experts, we’ve found the trick of effective web design is striking the perfect balance between style and functionality. In short, you want your website to look great but not have the graphics detract from the ease of using the site, or the information it is offering. Some digital marketing agencies will have the technical knowhow to design and build the whole website, while others may only be able to design the layout and not see the bigger picture. Once your website is up and running, it can evolve over time as you see how users experience your site.
Digital marketing agencies are branding experts by trade, seeing as they work with a variety of different brands every single day. A good digital marketing agency will know how to create a brand, build it up, and maintain it for the future. Many organisations go to digital marketing agencies if they feel their brand outreach isn’t maximised to its potential. Check out some of the big brands we’ve worked with on our home page.
Digital marketing agencies usually have a graphic designer on board to generate ideas or to make yours a reality. The design aesthetics of websites and apps are important not just for style, but also for brand identity. Build up a strong brand identity, and you’ll gain protection from competitors and gain customer loyalty. Many agencies will have branched out and hired expert graphic designers who work alongside software developers to make sure they achieve the best of both worlds. It’s possible to hire a freelance designer, however a digital marketing agency is likely to have sourced someone extremely capable exactly for this kind of task, so be sure to ask if they have one on board.
As well as a graphic designer, digital marketing agencies usually have an in-house copywriter to make sure your website or app’s written content hits the mark. What sort of written content hits the mark, though? Good copywriting is all about writing persuasively in a way that isn’t excessively salesy. It’s about taking complicated subjects and writing about them in ways that are easier to understand to your specific customer base. Skilled copywriters will be able to write according to a tone of voice, or even create a new tone of voice for your brand, which ensures that your website, app, and all communications are consistent. The unique style of your written communications can be a big part of your brand identity.
Search Engine Optimisation
Any digital marketing agency worth their salt will know the importance of search engine optimisation (SEO) in this day and age. The world of SEO can be a bit confusing to the uninitiated, but it’s a very important part of customers being able to find your website through search engines. Digital marketing agencies will know exactly how to get your website to appear in the top-ranked search results. You can opt for the basics, or go all out for maximum exposure with SEO audits included in your web design packages.
Another important strategy of working with search engines, pay-per-click marketing isn’t just about spending money to get to the top of the search engine results. It requires a lot of knowledge in being able to target the right search terms and much more. Most digital marketing agencies will provide pay-per-click marketing services. They’ll do research into who is searching for your website or product and why, to be able to write enticing ads that are targeted to the right areas.
Conversion Rate Optimisation
It’s all well and good getting people to click on your search results and ads, but this doesn’t mean much if the people who have clicked don’t buy your product or sign up for your service. Improving conversion rate is a tricky fish to fry, but it’s all about making sure the people who click actually do what you want them to do. Digital marketing agencies will spend time looking at what drives users to the website, where and why users leave the site, and what has hooked them to stay if they do convert. In a nutshell, spend time on improving conversion rate and you can see your sales skyrocket in short amounts of time.
Social Media Marketing
Most digital marketing agencies provide social media marketing in their services, whether it be placing ads on social media platforms or using strategic posts. If you’re unfamiliar with social media, a digital marketing agency can create effective campaigns that specifically suit social media platforms you’re targeting. Even if you do know a fair amount about social media, many businesses and organisations simply don’t have the time to undertake the extra work that social media requires – daily posting, coming up with new ideas, staying abreast of the latest trends as they emerge and ensuring your business is on top of it.
If you’re looking to start emailing your customers and potential customers about your services and latest offers but don’t know where to start, a digital marketing agency should be able to help. An in-house copywriter at a digital marketing agency will be able to write emails for you in a way that advertisers your products and services in a persuasive way. There will also be email marketing experts on hand to make sure the emails are structured and targeted in the most effective ways.
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We are living in the emerging digital age, so digital marketing agencies are becoming more important than ever compared to their traditional counterparts. Partnering with a digital marketing agency to make yourself heard in the online world is a smart idea, helping you to position yourself as an authority in your sector and ultimately generate more sales. If you have any more questions, or are wondering How to chose a web design agency. get in touch with our friendly team for more information about our own digital marketing services.